2026-2027 Sunderland x Elvis Away Shirt

For nearly fifty years, "Can't Help Falling in Love" has echoed around stadiums wherever Sunderland play - a matchday tradition that's become woven into the very identity of the club. Now, in an unprecedented first for the Premier League, Sunderland AFC and Hummel have teamed up with the Elvis Presley Estate to bring that connection to life on the pitch.

Design details

Taking its cue from the earliest days of Presley's career, this striking away shirt is finished in a bold pink and black colourway reminiscent of his breakthrough years. A subtle embossed pattern runs throughout the fabric, drawing on 1950s design motifs and finished with repeated SAFC detailing - a nod to the era that first launched Elvis to stardom.

Turn back the collar and you'll find "Can't Help Falling In Love With You" printed on the inner neck tape, alongside the club crest - a tribute to every rendition belted out by supporters home and away. A classic single-button placket and collar lend the shirt a timeless silhouette, while twin-needle stitching at the hem and cuffs ensures lasting comfort and durability.

This shirt launches without a front-of-shirt sponsor, letting the Sunderland crest and this once-in-a-generation partnership take centre stage.

Make it yours

This shirt can be personalised with your choice of name and squad number.